Losing Top Candidates to Unicorns and FAANG Companies? How to stop it.

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About this eBook

Okay — so you’re not a FAANG (Facebook, Amazon, Apple, Netflix, Google). You’re also not a Unicorn or “stock market darling” per se. How do you position your company and win over recruiting candidates at the attraction stage when you’re simply a great company? To lure top-tier talent away from headline-grabbing startups and FAANG companies in today’s rapidly changing work environment, enterprises need to nail hiring messaging and employer branding as a recruitment strategy.


Finding your unique value proposition as an employer brand

How to market your company & stand out to top candidates

How to message your offers strategically so candidates choose you