Video Panel

Amplify your employer brand: Your hiring goals depend on it

About this video

Employer brand plays a huge role in your recruiting strategy. More and more companies (big and small) are dedicating resources towards brand and employee value proposition development in order to attract and retain top talent . 

This video features four employer brand and recruitment marketing champions from Instacart, One Medical and McKesson offering their best advice on how to start your employer brand strategy from scratch, how to work cross-functionally to maximize your reach and budget, and how to track the impact you have on your recruiting pipeline. 

Meet the Speakers

Colleen Finnegan

Sr. Manager Employer Brand and Recruitment Marketing
Instacart

Key Takeaways

• Why employer brand is critical to recruiting 
  
• Building your employer brand and recruitment marketing strategy
  
• Tracking the impact on your recruiting funnel

Viet Nguyen

Head of Technical Recruiting
One Medical

Tessa Lawler

Corporate Communications
McKesson