A crash course in Product Strategy

Network with Product Leaders at Acquia, Drift, Kyruus and HubSpot

Thursday, December 6, 2018  /  6:00PM-8:30PM

About The Panel

With the end of year fast approaching, the topic on most product managers minds is planning for 2019. As a product leader, you're often faced with the daunting task of planning without a clear mandate or corporate strategy to guide you and that makes your job nearly impossible. As you race to build your roadmaps and justify the headcount expenses for next year, this question inevitably lands on your plate, "What is your strategy for driving growth?"

Join us for a lively conversation on the topic of Product Strategy with product leaders from the top Boston-area software companies. They'll discuss their views on what makes a good product strategy, how product strategy can bring the company's mission to life and deliver on its goals, how it differs in early and late-stage products and companies, and how important it is for sharing and unifying your vision with customers, employees, and partners.


  • Connect with fellow product professionals in Boston 
  • Learn product strategies that drive growth 
  • Hear how some of Boston's best product teams build their roadmaps and align with corporate strategy

Meet the Speakers

Matt Kaplan

SVP of Products

Matt Kaplan is the Senior Vice President of product at Acquia, where he is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt joined Acquia from LogMeIn, where he served as chief product officer and general manager of emerging products. At LogMeIn, Kaplan led a team of more than 450 people globally and oversaw product strategy and management, design, and engineering for the company’s identity and access management, collaboration, and customer engagement product lines.

During Matt’s six-year tenure, LogMeIn’s revenue grew more than 800 percent and, following its merger with Citrix’s GoTo business, Kaplan was promoted to GM of emerging products. Prior to LogMeIn, Kaplan was integral to driving online product and customer solutions for KnowledgeVision, PermissionTV, AGENCY.COM, and The AdValue Network.

CoFounder & CPO

Julie Yoo

Julie is Co-Founder and Chief Strategy Officer at Kyruus, after serving for over 7 years as the company's founding Chief Product Officer. She drives the vision and strategy behind Kyruus' market-leading patient access products and go-to-market efforts, and oversees strategic partnerships and ecosystem development for the company. Julie previously played product leadership roles at Generation Health from inception through acquisition, and Knome, the world's first whole genome sequencing service for private individuals. She studied computer science and pre-medicine at MIT, and obtained an MS and MBA from Harvard-MIT HST and MIT Sloan. Outside of Kyruus, Julie is a member of the Massachusetts Technology Leadership Council Board of Trustees, a Young Global Leader with the World Economic Forum, and a mom.

Event Agenda

   Networking, drinks & snacks

   Introduction from Acquia  

   Panel discussion + Q&A 

   Networking + event wraps!

The Details


Thursday, December 6, 2018

6:00PM - 8:30PM

Acquia HQ

53 State Street, Floor 10
Boston, MA 02109



Craig Daniel

VP of Product

Craig is currently the VP of Product at Drift. Drift helps businesses build sales pipeline faster by connecting them now with the customers interested now. Craig has spent the last two decades leading engineering and product teams building B2B SaaS products. Prior to Drift, Craig was VP of Product for join.me.

Nidhi Gupta is Senior Vice President of Technology at Hired, a marketplace that matches tech talent with the world’s most innovative companies. Nidhi leads the company’s global engineering, developer operations and product teams. Nidhi is a skilled engineer and product executive who is passionate about building and growing thriving product and engineering organizations that deliver world-class products at scale. Prior to Hired, Nidhi was Senior Vice President of Product and Engineering at Tophatter and Upwork. Previously, she was instrumental in leading mobiTV and Ning through hyper-growth and expansion.

Please make sure to bring your photo ID!

Lou Orfanos

GM / VP of Product for Sales Hub

Lou is the General Manager / VP Product for the Sales Hub at Hubspot, where he’s responsible for driving the vision, product and go-to-market efforts for the company’s Sales products. 

Prior to joining HubSpot, Lou led the Sales & Marketing organizations at Localytics. Originally joining Localytics as SVP Product, Lou helped create the world’s leading Mobile Engagement Platform, used by the largest apps in the world to power their mobile growth. Previously, Lou ran join.me at LogMeIn as VP product, growing it from it’s infancy to become one of the world’s fastest growing collaboration tools.  

Lou has also worked in the consulting space where he’s helped large technology and consumer organizations achieve their growth objectives. Lou is a graduate of Bentley University, and currently serves as a Guest Lecturer on Product Management at Harvard Business School.

Nidhi Gupta

SVP of Technology Hired

Moderated By:


  • Product and UX/Design leaders